3 Cold Calling Mistakes that Causes Rejection

March 1, 2012 Leave a comment

Here are 3 common cold calling techniques that you should probably avoid.

Mistake #1:  Center the conversation around yourself and what you have to offer

In the old approach, you introduce yourself, explain what you do, and suggest a benefit or feature of your product. And then you close your eyes and pray that the other person will be interested.

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

You see, you’ve started your cold call by talking about your world and what you have to offer. But realistically, most people aren’t all that interested in you. When you talk about your company and your product, it’s just another advertisement to them. You haven’t engaged them, so they often just “turn the page.”

Prospects are much more interested in themselves and what’s important to them. So if you start the conversation by focusing on their world, they’re more likely to interact with you.

So instead, talk about an issue or problem they may need solving. Focus on them rather than on what you have to offer. And see where it takes you.

Mistake #2:  Be confident they should buy your product or service.

In the old cold calling mindset, you’re taught to focus on the sale and be completely confident that what you’re offering is something the other person should buy.

The problem with this approach is that you haven’t asked them to determine this along with you. So think about it – in the old mindset, you’re really deciding for someone else what’s good for them. I know this isn’t intended, but that’s exactly what comes across to your prospects.

So rather than being full of confidence and enthusiasm, stop for a minute and think about the other individual. Relax into a real conversation instead of moving into a persuasive strategy or sales pitch. Put yourself in their shoes and invite them to explore along with you whether what you have to offer is a match for them.

Others really can distinguish the difference. You’re inviting them to see if you might be able to help them solve a problem. This makes for a much better connection right at the beginning, and you’ll get that immediate rejection reaction much less.

Mistake #3:  When someone brings up an objection, try to overcome it.

You know, one of the reasons cold calling is so difficult is that sometimes you may not be very familiar with the other person and their business. When you make that first call, you don’t know very much about their issues, problems, budget, and time constraints.

Chances are, not everyone is going to benefit by your product or service.

So realistically, your company or product isn’t going to be a match for everyone. And yet, when someone brings up an objection (“we don’t have the budget for that,” etc.), the old cold calling mindset trains you to “overcome,” “bypass,” or “override.”

But when you do that, you put the other person on the defensive. Something they’ve said is being dismissed. And here’s where rejection can happen very suddenly.

So it’s much better to listen to their concerns and continue to explore whether what you’re offering makes sense for them. There are some wonderful phrases you can use that validate their viewpoint without closing the conversation.

So now you’ve discovered the 3 major cold calling mistakes people often make. See if you can shift away from those old self-sabotaging mindsets. When you do, you’ll notice that people will engage you much more, and the immediate rejection you’ve grown so accustomed to will happen much less.

Filed under Sales

How To Develop Great Ideas

February 21, 2012 Leave a comment

Want to have great ideas? You could try waiting to see if they pop into your head someday, and they honestly might. However, if you want a more systematic method you can use today, here it is in three simple steps:

1. Get knowledge in the area in which you want the ideas.

2. Use idea-generating techniques.

3. Choose the best ideas from the results.

Great Ideas Start With Knowledge

You wouldn’t expect to come up with a new theory of relativity if you had no knowledge in physics or mathematics. You need some degree of knowledge in the area in which you want new ideas. For truly great ideas, it helps to have a great deal of knowledge.

To create a new transportation device, for example, you would want general knowledge in that field, as well as more specific knowledge. This might include knowing a little about all the current modes of transportation. You might add to that a list of things that have been tried and failed, and a list of all the things that people want in their transportation.

Great Ideas From Techniques

Ideas and inventions start in the mind, and the mind follows certain patterns and rules. This is why tools such as problem solving techniques and other idea generating techniques work so well. Consider the “concept combination” technique, for example. Tell your mind that you need a useful combination of a plane and a motorcycle, and it will search until it finds it. This mind took twenty seconds to imagine wings that expand out at high speed from a motorcycle, allowing it to glide right off the edge of a cliff.

The technique of redefining problems in many ways can open whole new areas to explore. Redefining “inexpensive homes” as “ways to help people afford homes” has lead to all sorts of new financing methods that have made it easier to buy a home even as prices have risen. If “better job” becomes “better way to make money” you open a whole range of possibilities. There are dozens of great idea generating techniques to choose from, each with it’s own advantage.

Many Ideas To Choose From

The more ideas you come up with, the more likely you are to find good ones to work with. This is why you should learn the systematic ways to produce new concepts. Finally, if “great” means “important” to you, you need to work in important areas. There’s nothing wrong with inventing a better clothes hanger, but if you want to change the world, start working on new ways to save the environment, ways to end hunger, new political processes that avert wars and other great ideas.

Please let me know if this exercise has helped you develop a great idea. Also, as shown in the photo above, after you develop your great idea, become a doer.

Filed under Start Ups, Uncategorized Tagged with ,

On Another Vibe: Health Advice

February 16, 2012 Leave a comment

Do you have bad eating habits? Do you have cancer, diabetes, etc. and/or your feeling sick and tired a lot? I have 4 recommendations for you. 1) Google our doctor, Frederick Douglas Burton at the Wellness Center on City Avenue 2) Ask Dr. Burton about the benefits of De-worming your body 3) Cleanse your system at least twice a year with a colon and Intestinal cleanser from CVS and 4) invest in some authentic Tahitian Noni Juice. I endorse each one.

Filed under Uncategorized

Inaction vs Action

February 13, 2012 Leave a comment

Spring is a great antidote to long cold winters. It’s the same with action and inaction. Action is a powerful antidote to the stagnation of inactivity. Being creatively alive involves abandoning a position of inaction in circumstances which have traditionally immobilized you. The name of the game is action. Doing. Overcoming your inertia and acting will give you a whole new lease on being creatively alive.

Action is the single most effective antidote to depression, anxiety, stress, fear, worry, guilt, and of course, immobility. It is virtually impossible to be depressed and active at the same time. Even if you wanted to, it is difficult to keep on moping, complaining, lolling around and wallowing in self-pity if you get active and do something. Anything! Just doing is such an important part of being a fully functioning person.

In fact, that lack of action is not a result of depression; it is the cause. Don’t be paralyzed by the fear of making a mistake. Taking action, gives you momentum. Initiating the effort attracts opportunities and synergistic things happen.

Inactivity, on one hand, is most often a choice rather than an inescapable fact of life, while action is a definite way to avoid being victimized by yourself or others. If you decide to do something about your problem or challenge, rather than grumble about it, you’ll be on the road to changing things around for yourself. When you take action, you also take control. Thinking keeps you a prisoner of the past. Action puts you in control of the future.

If you find yourself asking, “Yes, but what can I do” the answer is very, very simple. Anything is a lot more effective than nothing.

This old proverb has a lot of truth in it: Even when you are on the right track, you’ll get run over if you just sit there. As a young sales and marketing executive and as an budding entrepreneur, I can bear witness to the truth of that proverb.

When has taking action ever resulted in an good opportunity for you?

Filed under Uncategorized

Convert leads into clients and boost your sales

February 13, 2012 Leave a comment

A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you’ve got the right mix of work, clients and employees you should be looking for new sales leads. Establish a process that ensures your existing customers don’t get neglected while you manage new business opportunities in a cost- and time-effective manner.

1. Generate sales leads. Identify the types of companies you want to work with and a realistic number of companies you want to target over a given period of time. For example: An accountant with experience in the marketing industry might decide to target five opportunities per month focused on marketing consultancies.

Finding potential clients and identifying new opportunities can be done through networking events, tenders listed in newspapers and industry magazines and headlines in newspapers about new projects and industry seminars. Keep an eye on your industry and stay aware of new developments.

Track the companies you approach in a database (you could use Microsoft Office Excel or Access). Tracking should cover the obvious things — company contact details — as well as details of what was discussed, potential work, actions and more.

2. Qualify the leads. Once you have companies identified, review it to ensure they are realistic opportunities. Some areas to think about include:

a) Do you have the right contacts to get started?
b) Do you have the right services to offer them?
c) How can their website help you understand them better?
d) Do you have any conflicts of interest in pursuing this company?
e) Does this client have growth potential or would it be a quick job?
f) Who makes the decisions? How can you reach them?

3. Raise your business profile. By raising your company profile (no matter how small you are) you’ll be able to generate new business with less effort. As a leader in the industry, new business will come to you. There are many ways to raise your profile; you could try sponsoring events, adverts and gaining media coverage. The size, location and target market of your business will dictate the medium to use and the areas to cover.

4. Show them what you’re made of. Start to reach your qualified opportunities by showcasing your company’s products. Send them a brochure or a copy of any newsletters you produce and invite them to join; show off examples of your work; highlight relevant media articles. However, if you’re using e-mail, avoid being overly intrusive or they may regard it as spam.

Develop standard template letters in Word to send to potential clients to accompany your credentials/brochures. Link to your database (Excel, Access or Outlook) when merging the letters and envelopes to ensure you don’t have to re-enter details.

There is no specified time for this courting, so be patient. It could be six months before anything comes to fruition. <br>

5. Set a meeting time. So you’re in the door. Now you need to sell yourself. Tailor the meeting to suit the way you operate as a business. It could be a formal PowerPoint presentation or a discussion over coffee. You may have no choice for the style of the meeting but make sure you are comfortable and well prepared. During the meeting be sure to demonstrate the knowledge you have developed in the previous stages.

6. Follow up. You’ve presented your capabilities and ideas. Don’t stop there. Follow up is essential. This is a major part of the process and should be taken as seriously as the other steps. You’ll probably be able to build on ideas from the meeting, or you might find an interesting/relevant article or statistics you could send to re-open discussion. Even if you don’t have anything to send, thank them for the opportunity.

Filed under Advertising, Sales

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